The Festival operates its own Logo Store during the Festival. Featured products—all with the current year's logo—often include adult, child and baby T-shirts; onesies; adult, youth and baby hats; adult hoodies with front zippers; adult polo shirts; and wine glasses. Proceeds from sales of logo products support the Festival.

While supplies last, the 2014 Logo Store will be open Thursday, Friday, and Saturday (July 3–5) from 10:00 AM to 5:00 PM; and Sunday (July 6) from 10:00 AM to 4:00 PM.